The term "supply-side reform" has been frequently proposed recently. The essence is to realize the reallocation of resources, break the supply bottleneck, adjust the structure through reform, expand effective supply, and clean up the backward enterprises in the industry. However, market competition is fierce. In the face of total-side reform, aluminum veneer manufacturers need to have their own concerns before they can be eliminated by the market torrent. So, what are these concerns? The first point is innovation. Innovation is the foundation for an enterprise to survive. It covers a lot of content, including technology, production, design, marketing and other aspects. From introducing advanced production equipment, improving production efficiency, and using science and technology to achieve industrial innovation. In terms of marketing, it is necessary to break through online and offline barriers and use the wind of the Internet to achieve better results. The second point is quality. Previously, "ingenuity" has been mentioned. The so-called "ingenuity" means that aluminum veneer manufacturers work tirelessly to control the quality of aluminum veneer products. In the Internet age, which aluminum veneer manufacturer loses the chain in quality will be amplified by the Internet. The third point is design. Design drives industrial innovation to a certain extent. In the aluminum veneer industry, although originality is difficult to do, it must also be started, so as to enhance the added value of the product. Only when the product design of aluminum veneer manufacturers is recognized, the market value of the enterprise is recognized. The above are the several concerns of aluminum veneer manufacturers in the face of supply-side reform, and only by seizing them can we make progress.